Colts partner with Lobster & Lemonade for Europe-only 'Blue Collection' apparel, on sale Oct. 1
The Indianapolis Colts and German lifestyle brand Lobster & Lemonade announced a limited apparel line inspired by the Colts mascot Blue aimed at the European market. The adult-and-kids collection of hoodies and T-shirts goes on sale on 2026-10-01 at 11:00 BST.
The Indianapolis Colts and German brand Lobster & Lemonade announced a limited, Europe-focused apparel collaboration built around the team mascot Blue. The partnership — Lobster & Lemonade’s first official tie-up with an NFL club, per the announcement — includes original illustrations applied to hoodies and T-shirts for adults and children.
Colts marketing director Hayden Barnack and Lobster & Lemonade CEO Christian Hinz were quoted about the collaboration and Blue’s international appeal. The "Blue Collection" is scheduled to be available beginning 2026-10-01 at 11:00 BST.
BusinessIndy examines this development and its implications for Indiana businesses and communities using the linked sources.
Related coverage
- Colts’ 19–17 win over Texans sparks celebration for Lucas Oil Stadium tailgating community
- Indianapolis Motor Speedway notes death of Gordon Johncock, two-time Indy 500 winner, at 90
- Chip Ganassi Racing adds Christian Lundgaard to 2027 driver lineup; PNC Bank stays primary sponsor