Brand Innovation Group, LLC

Business overview

The Brand Innovation Group describes itself as a branding firm whose work connects brand development with a client’s broader business strategy. Its stated approach combines research and collaboration to shape strategic, visual, and verbal identities. Source ↗

The firm says its process begins by listening to clients and does not select tactics before assessing which options suit the situation. It also describes Christian principles as part of its founding basis. Source ↗

Products & services

• The firm’s listed brand-development work includes customer and market research, competitor research, brand audits, audience segmentation, customer journey mapping, and strategic positioning. It also lists brand architecture and development of visual and verbal identity. Source ↗
• For brand management, the firm lists launch planning, marketing strategy, campaigns, package and website design, promotional materials, digital and social media marketing, and video. Source ↗

Customers & markets

The company website names organizations including Fort Wayne Door & Dock, Tern Ice Cream, MidWest America Federal Credit Union, Greenway Bank, and Goshen Health among its brand examples. Source ↗