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BUSINESSINDY ECONOMIC HEALTH INDEX

Mixed / watch

U.S. Economy at a Glance · The index uses the latest verified readings shown below. Each measure has its own reporting period. These are U.S. measures, not Indiana estimates.

Score: 58/100 · Mixed / watch. Partial index · 5 of 7 components available (75% of original weight). Missing components are excluded and remaining weights are rescaled. BusinessIndy’s chosen scoring model is not an official statistic or a validated recession forecast.

Reference review: Oct 31, 2026, 10:15 AM EDT. Cloud economic and fuel checks run hourly; figures change when sources release new data.
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How this score is calculated

Each indicator becomes a score from 0 to 100. We multiply each component score by its weight, then add the contributions below.

The BusinessIndy score equation

ci = component score, 0–100wi = original weightA = available, verified components

Using the current verified values

At least 45% of the original weight must be available. The total uses unrounded values; the final score rounds to the nearest whole number.

Current values and contributions to the BusinessIndy score
Component / values usedScore / 100Weight usedPoints toward total
GrowthGDP: 3.40 % annualizedGDI: Unavailable or out of dateExcluded0.00%20% original weight—
EmploymentUnemployment: 4.20 %Payroll change: 29.00 thousand jobs / month60.4226.67%20% original weight16.11
ConsumerReal spending: 0.00 % month over month50.0020.00%15% original weight10.00
Business activityCEI: 0.30 % month over month71.0020.00%15% original weight14.20
Leading indicatorsLEI: 0.00 % month over month50.0020.00%15% original weight10.00
InflationCore PCE: 3.10 % year over year57.0013.33%10% original weight7.60
Financial conditions10-year Treasury: Unavailable or out of dateS&P 500 daily change: Unavailable or out of date70% Treasury + 30% stocks; available inputs are rescaled.Excluded0.00%5% original weight—
Calculated total57.9111 / 100100%75% original weight available58 / 100 displayed

Calculation: 4,343.3333 ÷ 75 = 57.9111 → 58/100.

Formula: sum of (component score × original weight) ÷ available original weight. Unavailable or expired components are excluded; remaining weights are rescaled to 100%. Growth and employment each require both inputs. Displayed rows are rounded for readability; the total uses unrounded values. Reporting periods and verification dates are on the indicator cards below.

Consumer confidence, CPI, manufacturing output and the Fed target provide context; they do not enter this calculation.

Show the calculation for each input

Each input uses: low score + (value − low input) ÷ (high input − low input) × (high score − low score), then is limited to 0–100. Values outside the reference range are extrapolated before this limit is applied.

Growth

GDP: Limit to 0–100 [0 + (3.40 − (-2)) ÷ (4 − (-2)) × (100 − (0))] = 90.00.

GDI: Excluded: no usable verified value.

Component = the average of the two input scores. Component excluded.

Employment

Unemployment: Limit to 0–100 [100 + (4.20 − (3)) ÷ (8 − (3)) × (0 − (100))] = 76.00.

Payroll change: Limit to 0–100 [40 + (29.00 − (0)) ÷ (300 − (0)) × (90 − (40))] = 44.83.

Component = the average of the two input scores. Component score: 60.42.

Consumer

Real spending: Limit to 0–100 [20 + (0.00 − (-0.5)) ÷ (0.5 − (-0.5)) × (80 − (20))] = 50.00.

Business activity

CEI: Limit to 0–100 [15 + (0.30 − (-0.5)) ÷ (0.5 − (-0.5)) × (85 − (15))] = 71.00.

Leading indicators

LEI: Limit to 0–100 [15 + (0.00 − (-0.5)) ÷ (0.5 − (-0.5)) × (85 − (15))] = 50.00.

Inflation

Core PCE: Limit to 0–100 [90 + (3.10 − (2)) ÷ (5 − (2)) × (0 − (90))] = 57.00.

Financial conditions

10-year Treasury: Excluded: no usable verified value.

S&P 500 daily change: Excluded: no usable verified value.

Component = (Treasury score × 0.70 + stock score × 0.30) ÷ available input weights. Component excluded.

Real GDPBEA
3.4 % annualized

Reporting period: Q3 2026

Release date: 2026-10-29
Verified: Oct 29, 2026, 8:30 AM EDT
Next scheduled release: Nov 25, 2026, 8:30 AM EST

Real GDP increased at a 3.4% annual rate in the advance Q3 estimate, up from 2.2% in Q2. The advance estimate is subject to revision.

BEA release
Real gross domestic incomeBEA
2.6 % annualized

Reporting period: Q2 2026

Release date: 2026-09-30
Verified: Oct 11, 2026, 7:57 PM EDT
Next scheduled release: Nov 25, 2026, 8:30 AM EST

Older observation, overdue verification or next release now due · excluded from the index.

Q2 income-based growth was revised to 2.6% annualized. No Q3 GDI estimate was included in the October 29 advance GDP release; the retained Q2 reading remains labeled for review.

BEA release
U.S. unemploymentBLS
4.2 %

Reporting period: September 2026

Release date: 2026-10-02
Verified: Oct 11, 2026, 7:57 PM EDT
Next scheduled release: Nov 6, 2026, 8:30 AM EST

September unemployment was 4.2%. This national rate is separate from Indiana’s September 3.4% preliminary estimate.

BLS release
U.S. payroll changeBLS
29 thousand jobs / month

Reporting period: September 2026

Release date: 2026-10-02
Verified: Oct 11, 2026, 7:57 PM EDT
Next scheduled release: Nov 6, 2026, 8:30 AM EST

September added a preliminary 29,000 jobs. August was revised from 162,000 to 133,000; plans and one monthly result do not establish a trend.

BLS release
Real consumer spendingBEA
0 % month over month

Reporting period: September 2026

Release date: 2026-10-29
Verified: Oct 29, 2026, 8:30 AM EDT
Next scheduled release: Nov 25, 2026, 8:30 AM EST

Inflation-adjusted consumer spending increased by less than 0.1% in September, which rounds to 0.0% in the official release. Nominal spending increased 0.5%.

BEA release
Core PCE inflationBEA
3.1 % year over year

Reporting period: September 2026

Release date: 2026-10-29
Verified: Oct 29, 2026, 8:30 AM EDT
Next scheduled release: Nov 25, 2026, 8:30 AM EST

Core PCE prices rose 3.1% from September 2025 and 0.3% over the month. Headline PCE inflation was 3.6% year over year.

BEA release
Consumer price inflationBLS
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A national price benchmark; individual Indiana businesses face different cost changes.

BLS via FRED
Manufacturing outputFederal Reserve
Loading…

National factory output provides context for Indiana’s industrial suppliers.

Federal Reserve via FRED
Fed target range · lowerFederal Reserve
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The policy target is a benchmark, not a business loan quote.

Federal Reserve via FRED
Fed target range · upperFederal Reserve
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Loan rates also depend on the lender, term and borrower.

Federal Reserve via FRED
Consumer confidence · CCIConference Board
91.7 (1985 = 100)

+7.5 points month over month
Previous: 84.2 · Sep 2026

Reporting period: October 2026

Release date: 2026-10-27
Verified: Oct 27, 2026, 10:00 AM EDT
Next scheduled release: Nov 24, 2026, 10:00 AM EST

October confidence rose 7.5 points to 91.7. This is a national consumer survey, not an Indiana estimate, and 1985 = 100 is a comparison baseline rather than a strong/weak cutoff.

Conference Board release
Business activity · CEIConference Board
0.3 % month over month

Reporting period: September 2026

Release date: 2026-10-22
Verified: Oct 22, 2026, 10:22 AM EDT
Next scheduled release: Nov 19, 2026, 10:00 AM EST

Current activity rose 0.3% in September to 115.3 and 0.9% over six months. The index level uses 2016 = 100; the card reports the monthly percent change.

Conference Board release
Leading indicators · LEIConference Board
0 % month over month

Reporting period: September 2026

Release date: 2026-10-22
Verified: Oct 22, 2026, 10:22 AM EDT
Next scheduled release: Nov 19, 2026, 10:00 AM EST

The LEI was unchanged in September at 99.6 and rose 0.6% over six months. The index level uses 2016 = 100; the card reports the monthly percent change, not a standalone recession forecast.

Conference Board release
Financial conditionsUnavailable / stale
10Y unavailable · S&P unavailable

The Fed maintained its 3.75%–4.00% target range on October 28. Two members dissented in favor of a quarter-point increase. Higher borrowing costs remain a consideration.

Awaiting market feed.

Quotes may be delayed or from the last trading session. Financial component excluded until recent quotes are available.

Federal Reserve · Oct. 28 release
Sources, exact scoring formula and update dates

These are U.S. indicators, not Indiana estimates. FRED distributes BEA, BLS and Federal Reserve series. Monthly changes use the immediately preceding calendar month; annual inflation compares the same month a year earlier. Payroll changes are in thousands. GDP and GDI are annualized quarterly growth rates. Data can be revised.

Consumer confidence comes directly from the Conference Board’s monthly release, normally published on the last Tuesday at 10 a.m. Eastern. Its change is shown in index points, not percent. The 1985 = 100 baseline is not a strong/weak threshold. This survey is a supplementary signal and does not change the seven-component BusinessIndy score.

Quotes are checked every 15 minutes, economic news at least hourly, official indicators and fuel hourly, and dashboard freshness and source links weekly. Checks run in the cloud, including when this page and your workstation are closed. A source failure retains the last verified reading and retries with backoff.

The BusinessIndy index is a calculated indicator, not a government statistic or recession probability. Scores are clipped to 0–100: growth (20% weight) averages GDP/GDI with −2% to +4% mapping to 0–100; employment (20%) averages unemployment (3% to 8% maps to 100–0) and monthly payroll gains (0 to 300,000 maps to 40–90); real spending (15%) maps −0.5% to +0.5% to 20–80; core PCE (10%) maps 2% to 5% to 90–0. Financial conditions (5%) combine Treasury yields (70%) and the S&P daily move (30%); 3%–6% yields map to 80–20 and −2% to +2% stocks to 25–75. CEI and LEI (15% each) use their monthly percent changes: −0.5% maps to 15 and +0.5% maps to 85. Their reviewed September readings expire at the next scheduled release on November 19, 2026, at 10 a.m. ET unless refreshed. CPI, manufacturing and the Fed target are context, not additional score components.

Exact arithmetic: For each input, score = max(0, min(100, low score + (input − low input) ÷ (high input − low input) × (high score − low score))). The rule extrapolates beyond the anchors, then clips at 0 and 100. Growth averages the two separately clipped GDP/GDI scores; employment averages its two separately clipped scores. Total = sum of component score × weight ÷ sum of available weights. Financial inputs use the same weighted-average rule; one missing input is excluded. Only the final display is rounded.

  • Growth · 20%: Excluded
  • Employment · 20%: 60.42/100; contribution 16.11 points after reweighting
  • Consumer · 15%: 50.00/100; contribution 10.00 points after reweighting
  • Business activity · 15%: 71.00/100; contribution 14.20 points after reweighting
  • Leading indicators · 15%: 50.00/100; contribution 10.00 points after reweighting
  • Inflation · 10%: 57.00/100; contribution 7.60 points after reweighting
  • Financial conditions · 5%: Excluded

These thresholds and weights are BusinessIndy design choices, not thresholds endorsed by BEA, BLS, the Federal Reserve or the Conference Board. A daily stock move and Treasury level provide only a limited view of financial conditions.

Score bands: 80+ strong; 70+ healthy; 60+ expanding with pressure; 45+ mixed/watch; 30+ under pressure; below 30 severe pressure. The score is withheld below 45% available weight. Daily-feed verification over three days old or overdue reporting periods are excluded. The separately verified October release snapshot remains usable only until each card’s next scheduled release. Newer reporting periods and newer same-period source revisions take precedence. Quotes require a successful check within 45 minutes and an observation less than four days old, allowing for market closures.

Weekly review is awaiting its first cloud run. The long-form research edition below retains its original date until separately reviewed.

Economic updates: what it means for Indiana

Verified BusinessIndy coverage of national developments affecting costs, financing, hiring and demand.

FREE BUSINESS IMPACT CHECK · NO LOGIN

What does this mean for my business?

See how rising costs could change your profit—and what it would take to recover it.

Your business, your assumptions

Example scenario—not your business data. Edit the numbers to see results instantly.

Calculations run in your browser. This calculator does not save or submit your entries.

YOUR COST-PRESSURE SCENARIO

$1,200less operating profit each month

At unchanged sales, a 3% expense increase adds $14,400 in costs over 12 identical months.

Before cost increase$10,000monthly operating profit
After cost increase$8,800monthly operating profit

That uses up 12.0% of your current operating profit.

Two alternative ways to offset the added cost

$3,000extra monthly sales at your 40% contribution margin
2.40%average price increase at unchanged volume and costs

These are separate scenarios, not amounts to add together. Customer demand and delivery capacity can change the result.

Three actions for trades & home services

BusinessIndy planning prompts based on your scenario and industry—not a forecast or an assessment of your books.

  1. 01 · PRICING

    Reprice your next five quotes

    Compare supplier prices, travel time and actual job hours before quoting your next plumbing, HVAC or construction job.

    Why: $1,200 in added monthly costs is the amount your pricing or savings would need to offset.
  2. 02 · CAPACITY

    Check billable capacity first

    Review callbacks and unbilled travel before adding more jobs or hiring. Review this with whoever schedules your 1–10-person team.

    Why: The extra-sales route requires $3,000 a month; new staffing or equipment could lower the margin you entered.
  3. 03 · CASH

    Review deposits and collections

    Compare material payments with customer deposits and invoice dates before committing to a larger job.

    Why: profit is not cash in the bank; bills may come due before customers pay.
Assumptions and calculation method

Added monthly cost = operating expenses × expense increase. Starting operating profit = revenue − expenses. Scenario profit = starting profit − added cost. Extra sales = added cost ÷ contribution margin as a decimal. Price increase = added cost ÷ current revenue × 100. The target is to preserve operating profit dollars, not profit percentage.

Use a contribution margin that reflects higher variable costs. The sales scenario assumes sufficient capacity and no new fixed expenses. The price scenario assumes unchanged sales volume, sales mix and total costs; percentage-based fees may reduce the benefit. Taxes, financing, seasonality and customer responses are not modeled. Values are rounded for display.

SBA: break-even and contribution-margin concepts ↗

Markets & fuel prices

Major indexes, Treasury yields, commodities and the cost of filling up in Indiana and across the United States.

Checked every 15 minutes in the cloud, even when this page is closed. Quotes may be delayed; timestamps show the last reported trade, including the last session when markets are closed. Futures prices are not retail fuel or physical gold or silver prices.

National gasoline & diesel

AAA daily US averages · US dollars per gallon · regular unleaded gasoline.

National gasoline

Regular unleaded · per gallonLoading…

National diesel

Diesel · per gallonLoading…
Source: AAA national fuel averages ↗

Local gasoline & diesel

AAA daily averages · US dollars per gallon · regular unleaded gasoline. These are regional averages, not individual station prices.

Loading dated fuel averages…

Source: AAA Indiana fuel prices and metro averages ↗

Oil-company profit, first half of 2026

Company-reported net income or earnings attributable to shareholders for the six months ended June 30, 2026. US dollars; figures below are rounded to billions. New third-quarter results are arriving on different dates, so this remains a like-period comparison pending review, not a current year-to-date total.

These totals cover companywide operations—not profit on a gallon of gasoline—and the companies have different mixes of production, refining, chemicals and other businesses.

FINANCING WATCH

Mortgage rates

National purchase benchmarks · Bankrate · October 31, 2026

Compare Indiana mortgage offers ↗

30-year fixed

7.28%Interest rate
7.34%APR

15-year fixed

6.72%Interest rate
6.82%APR
PAYMENT ESTIMATE

Mortgage calculator

Adjust the figures to estimate monthly principal and interest.

Estimated monthly principal & interest$1,916Estimated loan amount: $280,000

This estimate uses the interest rate, not APR. It does not include property taxes, homeowners insurance, mortgage insurance, HOA fees or closing costs. It is not a loan offer.

These are national averages for purchase loans, rather than Indiana lender quotes. APR includes interest and certain borrowing costs. Your offer depends on credit, down payment, fees and loan terms.

Source verified November 1, 2026. Scheduled source checks run hourly in the cloud.

How current is this intelligence?

Each figure has its own measurement period, release date and verification date. A recent check does not make an older measurement new. The economic cards use verified releases; quote and fuel checks retain the last observation when a source fails.

Written assessment dated Sep 7, 2026; evidence review completed Oct 22, 2026. The review updated September labor benchmarks while preserving older evidence periods, historical labels, announced-plan qualifications and the September 7 analysis. Next scheduled written review: Nov 20, 2026, when the next Indiana employment release is due. Labor benchmarks were last successfully reviewed Oct 22, 2026; electricity keeps its own verification date below.

See benchmark dates and next releases ↓
BUSINESSINDY RESEARCH

Why a company’s global headcount cannot tell us how many Indiana jobs it supports

A comparison of Lilly and Simon workforce disclosures explains why global, U.S. and headquarters counts answer different questions about Indiana employment.

October 11, 2026 · Original analysis · Year-end 2025 workforce figuresRead BusinessIndy research →
MARKET INTELLIGENCE · STATEWIDE INDIANA

Indiana business market

Selective growth. Disciplined expansion.

Indiana offers substantial opportunities, but demand varies sharply by sector and customer. This edition brings together state labor data, regional business feedback and company announcements to guide operating decisions.

Research edition · · BusinessIndy analysis · Evidence reviewed
Private-sector jobs2,848,000Measurement: September 2026 · preliminary, seasonally adjusted; derived from BLS total nonfarm less government
Verified release
Released Oct 20, 2026
Verified Oct 20, 2026
Next release Nov 20, 2026
BLS · September state employment release ↗
Commercial electricity / kWh13.29¢Measurement: August 2026 · average per kWh
Verified release
Released Oct 23, 2026
Verified Oct 24, 2026
Next release Nov 24, 2026
EIA · Electricity prices ↗
Indiana real GDP$426.7BMeasurement: Q2 2026 · chained 2017 dollars, annual rate
Verified release
Released Sep 30, 2026
Verified Oct 11, 2026
Next release Dec 23, 2026
BEA / FRED · Indiana real GDP ↗

Current market

Reported data

Low unemployment does not mean broad acceleration

Indiana’s preliminary September 2026 unemployment rate was 3.4%, confirmed by DWD and BLS, compared with 4.2% nationally for September. Derived private employment was 2,848,000, up 3,200 from revised August. The private figure subtracts BLS government payrolls from total nonfarm payrolls; it is not reported in the DWD snapshot.

Indiana DWD · September employment snapshot ↗BLS · September state employment release ↗

Major players

Representative anchors across sectors, not a revenue ranking or an exhaustive list. Company sources establish their activities; they do not independently establish market share.

Selected companies and their relevance
CompanyMarketWhy watch
Eli Lilly and CompanyNYSE: LLY · Loading…Human medicines and manufacturingLebanon investment and pharmaceutical supply chainsLilly · Indiana expansion announcement ↗
CumminsNYSE: CMI · Loading…Engines and power systemsIndustrial equipment, monitoring and aftermarket needsCummins · Mining developments ↗
Allison TransmissionNYSE: ALSN · Loading…Vehicle propulsion and off-highway systemsManufacturing and mobility supply chainsAllison · Quarterly results ↗
Zimmer BiometNYSE: ZBH · Loading…Medical technologyOrthopedics and medical-device operationsZimmer Biomet · Quarterly results ↗
Elanco Animal HealthNYSE: ELAN · Loading…Animal healthLivestock and companion-animal productsElanco · Quarterly results ↗
Indiana University HealthNot publicly tradedHealthcare deliveryClinical infrastructure and specialized careIU Health · Cancer care program ↗
Simon Property GroupNYSE: SPG · Loading…Retail real estateRetail destinations, leasing and tenant demandSimon · Quarterly performance ↗
Duke Energy IndianaNYSE: DUK · Loading…Parent company: Duke EnergyElectric utilityPower supply and local utility requirementsDuke Energy · Indiana operations ↗

Stock quotes from Yahoo Finance may be delayed. Checked every 15 minutes in the cloud; closed markets show the last reported trade.

Recent developments

Company announcement

July 28, 2026 · Cummins outlines mining upgrades

The manufacturer announced developments in engines, remote monitoring and hybrid-electric haulage. The release confirms the product program; orders and realized customer savings require separate evidence.

Cummins · Mining developments ↗
Provider announcement

August 19, 2026 · IU Health announces precision oncology expansion

IU Health announced a theranostics program combining imaging and targeted treatment. This identifies a healthcare capability investment, not verified supplier purchasing volume.

IU Health · Cancer care program ↗

Opportunities

Risks

Pricing and business models

Indiana has many distinct markets, so there is no meaningful single statewide price. Official benchmarks below are separated from suggested commercial models.

Benchmarks and models to evaluate
AreaBenchmark or modelHow to use it
Electricity benchmarkAugust 2026 Indiana commercial average: 13.29¢/kWh; industrial: 9.28¢/kWh.EIA · Electricity prices ↗Compare your actual tariff and usage. August 2025 averages were 13.86¢ and 8.98¢; sector averages do not predict a particular bill.
BorrowingNational July survey: business-loan standards broadly unchanged during Q2; conditions differ by loan type.Federal Reserve · Lending survey ↗Compare written offers including fees, covenants, collateral and repayment terms. Do not use one statewide loan rate.
Industrial and project servicesModel to evaluate: a scoped project fee followed by maintenance or support revenue.Set milestones, change-order rules and acceptance criteria; measure customer downtime or throughput gains.
Professional services and softwareModel to evaluate: paid pilot, then subscription or retainer with clearly defined scope.Test three offer levels and track retention, delivery cost and customer acquisition payback. These are proposed models, not measured Indiana market prices.
Retail and hospitalityModel to evaluate: transparent entry offer with optional premium services.Federal Reserve · National summary ↗Test contribution margin and repeat purchases, rather than pursuing volume through indiscriminate discounts.

What customers are saying

Reported customer signals

Regional reports show trading down

Chicago district contacts described shoppers moving toward lower-cost options, while restaurant traffic softened. These are business contacts’ reports about customers, not a representative Indiana customer poll.

Federal Reserve · Chicago district ↗
Cross-check

National evidence supports the value theme, with limits

The national Beige Book also describes price sensitivity alongside resilient high-end spending. That supports segmented offers rather than one blanket discount. Both reports belong to the same Fed publication, so their agreement is not independent survey replication.

Federal Reserve · National summary ↗
Analysis

Validate locally before scaling

This report contains no BusinessIndy customer interviews or fabricated reviews. Interview recent buyers and lost prospects about switching triggers, total price, service failures and purchase approval. Record the sample and dates before drawing statewide conclusions.

Where the market appears to be heading

Evidence and cross-checks

This is a dated research edition, not a live economic feed. Monthly data are preliminary and may be revised. DWD and BLS both report September unemployment at 3.4%. September private employment is a transparent derivation from BLS total nonfarm less government payrolls, not a separate DWD publication. Lilly’s commitment is confirmed in company and state accounts of the same announcement. Neither proves completed spending.

Labor data, energy statistics and business surveys provide different evidence for the broader assessment. Company statements remain attributed. Regional and national customer observations are not Indiana-wide polling. Historical industry shares are labeled by period; no older figure is presented as current growth. Opportunities and scenarios are BusinessIndy judgments to test.

Sources and observation periods

10 key findings

Finding

1. Low unemployment and softer payrolls coexist

September 2026 unemployment was 3.4%; derived private employment rose 3,200 from revised August to 2,848,000. A single monthly gain does not establish broad acceleration.

BLS · September state employment release ↗
Finding

6. Power costs deserve attention

Indiana commercial electricity averaged 13.29¢/kWh in August 2026, below 13.86¢ in August 2025. Industrial averages were 9.28¢ and 8.98¢, respectively. These averages are benchmarks, not individual tariffs.

EIA · Electricity prices ↗
Finding

7. Credit is not uniformly tightening

National business-loan standards were broadly unchanged in Q2; construction credit remained historically restrictive.

Federal Reserve · Lending survey ↗

5 opportunities

Analysis

1. Industrial maintenance and automation

Offer a paid equipment or workflow diagnostic, then a bounded improvement project. Proceed only when the buyer can measure the baseline and authorize a budget.

Cummins · Mining developments ↗
Analysis

3. Business energy efficiency

Review billing and operating schedules, then test an efficiency intervention with a before/after measurement plan. Price against verified savings rather than a guaranteed result.

EIA · Electricity prices ↗
Analysis

4. Healthcare operations support

Explore administrative, facility and technical needs tied to care expansion. Validate procurement access, privacy requirements and demand before building a dedicated service.

IU Health · Cancer care program ↗
Analysis

5. Value-focused customer offers

Test a clear entry package with paid upgrades. Use conversion, repeat business and contribution margin to decide whether to expand.

Federal Reserve · National summary ↗

3 major risks

What I should do next

  1. Within 7 days: choose two customer segments and build a list of 20 Indiana prospects from the company directory. Confirm their current operations and purchasing contacts.
  2. Within 14 days: conduct 10 buyer interviews across those segments. Document budget, urgency, competitors and objections; do not describe this small sample as representative of Indiana.
  3. Within 30 days: offer two paid pilots with a baseline, success measure and clear stop/go decision. Avoid major hiring or equipment commitments before validating demand.
  4. Review monthly: track qualified leads, signed orders, gross margin, payment times and renewals alongside fresh state data. Expand only where customer evidence supports it.
Build your prospect list in BusinessIndy 5000 →