Colts partner with Germany's Lobster & Lemonade for limited 'Blue' apparel collection
The Indianapolis Colts and German lifestyle brand Lobster & Lemonade announced a limited-edition 'Blue' apparel collection for the European market, offering adult and youth hoodies and t‑shirts. The collection will be available beginning 2026-10-01 at 11:00:00 BST (UTC+01:00).
The Indianapolis Colts and Darmstadt, Germany–based Lobster & Lemonade announced an exclusive limited-edition apparel collection inspired by Blue, the team’s official mascot. The Blue Collection — Lobster & Lemonade’s first official collaboration with an NFL club, per the announcement — includes original illustrations on hoodies and t‑shirts in adult and youth sizes and is aimed at the European market.
Colts Director of Marketing Hayden Barnack said Blue has become a recognizable part of the Colts brand internationally and framed the collaboration as a way to serve fans in Europe; Lobster & Lemonade CEO Christian Hinz said the designs were created to reflect fans’ moments and interactions with Blue in Germany.
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