SPORTS BUSINESS

NASCAR opens Mobility Pit Box applications; Sonoma Raceway to host July 10–11, 2027

NASCAR announced on October 7, 2026, that it is opening applications for the Mobility Pit Box experience to all mobility-impaired fans. Sonoma Raceway is listed to host the pit-road experience during NASCAR race weekend July 10–11, 2027; fans can apply at NASCAR.com/MobilityPitBox.

BUSINESSINDY BRIEFBy BusinessIndy Editorial StaffCommentsPublished October 7, 2026 at 11:03 PM EDT

AI-generated illustration of the topic: NASCAR opens Mobility Pit Box applications; Sonoma Raceway to host July 10–11, 2027 — AI illustration · Not a photograph of the reported event.

According to a NASCAR post on SonomaRaceway.com dated 2026-10-07, NASCAR is opening applications for its Mobility Pit Box — a pit-road viewing platform with an adjustable wheelchair ramp and powered lift, climate assistance, modular seating for wheelchairs and ECVs, and race-broadcast monitors — to all mobility-impaired fans. Fans can submit requests at NASCAR.com/MobilityPitBox.

WHY IT MATTERS

What this is: NASCAR’s Mobility Pit Box is a dedicated viewing module placed on pit road that brings fans with mobility challenges closer to live pit stops. NASCAR’s announcement (SonomaRaceway.com, 2026-10-07) quotes Eric Nyquist, NASCAR’s chief impact officer, saying the feature “helps remove barriers” and brings those fans closer to the racing they love.

How it works, in plain terms: the Pit Box is built to NASCAR’s 15-by-15-by-15-foot pit-box dimensions and includes an adjustable ramp with a powered lift so wheelchair and ECV users can board, modular seating to accommodate mobility devices, climate assistance for comfort, and on-site monitors to follow the broadcast. The unit sits on pit road “just feet” from live pit stops, offering a closer view than many standard seats. NASCAR and host tracks coordinate accessible transportation for guests to reach the experience.

Why a fan should care and next steps: the program launched in February 2024 and, per the announcement, hosted 207 guests with mobility challenges (546 total guests) during the 2025 season and earned a 97% five‑star rating from surveyed visitors. Sonoma Raceway is named as a host during the July 10–11, 2027 NASCAR race weekend. Fans interested in the Mobility Pit Box should visit NASCAR.com/MobilityPitBox to learn more and submit a request; the SonomaRaceway.com post announcing the open applications is dated 2026-10-07.

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