Allison, headquartered in Indianapolis, unifies brands under 'Allison' after Dana off‑highway acquisition, effective Oct. 23, 2026
Allison Transmission announced on 2026-10-23 a go‑forward brand architecture following its acquisition earlier in 2026 of Dana Incorporated’s Off‑Highway Drive & Motion Systems business, making the enterprise brand Allison effective Oct. 23, 2026.

Allison Transmission, headquartered in Indianapolis, announced on 2026-10-23 that it has established a go‑forward brand architecture following its acquisition earlier this year of Dana Incorporated’s Off‑Highway Drive & Motion Systems business. The company said the enterprise brand will be Allison, effective Oct. 23, 2026.
Allison said it will operate through two business units — Allison Transmission and Allison Off‑Highway Drive & Motion Systems — and that the combined company and its product portfolio will continue to operate under the unified Allison name going forward. The release frames the change as part of integrating the acquired off‑highway business unit into the Allison enterprise brand structure.
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Sources
- Allison Transmission: Allison Unifies Brands After Acquisition of Dana Off-Highway Drive & Motion Systems ↗
- Allison Unveils Go-Forward Brand Architecture Following Acquisition of Dana's Off-Highway Drive & Motion Systems Business | Allison Transmission ↗
Linked source published October 23, 2026 at 9:00 AM EDT. A sourced news brief; no independent staff reporting is implied. Prepared with AI assistance; source-dependent claims remain attributed in the article.
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