Noblesville retailers behind County Line Collective launching second storefront on downtown square
Owners of County Line Collective will open The Collective on the Square at 894 Logan St. on Oct. 2, adding a downtown Noblesville retail location while keeping their Hamilton Town Center store. The new shop will sell apparel, handmade decor and permanent jewelry and will host events in the building’s basement.
Three Noblesville natives — Becca Wormuth, Jacqueline Beeler and Cassandra Brown — are expanding their combined businesses into a second retail location. The Collective on the Square is set to open Oct. 2 at 894 Logan St.; it will carry offerings from County Line Apparel, Stain Haven and Without Borders Boutique & Permanent Jewelry. Their Hamilton Town Center store, opened in 2025, will remain open.
The owners said they plan to preserve original interior elements, describing what they identified as hardwood floors dating to 1868, and to use the building’s basement as both workspace and a gathering space for events, open houses and ladies’ nights. They also intend to participate in downtown occasions such as Small Business Saturday and the Indiana Peony Festival. The downtown store will open at 10 a.m. Oct. 2 and be open that day until 9 p.m.
BusinessIndy examines this development and its implications for Indiana businesses and communities using the linked sources.
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